What exactly is organic traffic? Essentially, it is traffic that you get to your website coming in from the search engines as the result of a search by a potential customer based on your keyword. The reason it is known as organic or %u2018natural%u2019 is because it was not paid for by ads or listings. You can theoretically get all of these views to your website by natural promotion and not by paying for any of it. If you hire SEO companies to help you with it, you may be paying for their services, but this would just be similar to hiring a consultant for your business and focusing your time on other things.
Using search engine optimization is the only way to increase your organic traffic. What are the best ways that SEO companies are using SEO to get this traffic? Lets discuss below.
Firstly, you will need to fully optimize your own page. People make the mistake of going off-page and working hard to get links back to their site, but they are neglecting their own site as a viable opportunity to increase their visitors. You can do this by adding your keywords to your titles, content, descriptions etc to ensure that each piece of work on your website is optimized. Every page should have a unique title and description and make sure nothing is copied. Unique content is the most important thing to always make sure you have.
Once you have optimized your site, you can head off-page to work on your SEO strategy. Link building is the most important of these strategies. Links help search engines determine who popular and helpful websites are. To build natural links, there are a few things that you can do but you %u2013 some more traditional than others. The following methods are a great way to start:
- Blog commenting
- Forum commenting
- Article writing (and directory submitting)
- Press releases
- Social Bookmarking
- Social Media
All of these methods have their own unique way of getting you ranked higher by search engines and they are all highly used by SEO companies. The one thing to make sure you keep in mind when doing any of these methods is to make sure your content and comments are relevant and related not only to your website, but also to the content you are commenting on. If you spam content with unrelated comments, you will be punished and likely banned from the search engines. Always make sure it is something that your customers (and their readers) would benefit from reading.